Inside the Life of Influencer Barbers

This article was reported from several cities, including Salt Lake City, Atlanta and San Francisco

I slide into a cushy leather chair in this bustling shop next to a small flooring business. The hum of clippers echoes throughout the room.

Jay Organez swoops a crisp cape across my shoulders and grabs a pick, combing it through my hair as I describe my go-to cut: a little off the top with a shadow fade on the sides.

My eyes scan the Northern California shop — 22 chairs in a half circle around the room, some of the individual stations with the Instagram handle of a barber painted above the mirror. A framed photo of former President Barack Obama hangs on a wall, and the TV is tuned to highlights from a recent Golden State Warriors basketball game.

But the volume is turned down low, and instead I hear snippets of conversations — quick descriptions of desired cuts, followed by comfortable banter about politics (Donald Trump running for president — again!) and sports (LeBron James passing Kareem Abdul-Jabbar for the N.B.A. career scoring record) and life (a 20-something moving in with his girlfriend).

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